Expertise in email and growth marketing, at the level you need
Every brand starts in a different place. Some need a fresh pair of eyes, some need a quick win, and some need someone running their email every month. So there are three ways to work with me: a fixed-price project to get started, monthly support that keeps customers coming back, and strategy days when you need a senior sounding board. Once you're set up for brand partnerships, I can also introduce partners on a results-only basis.
All prices exclude VAT.
Ways in
Fixed-price projects. A low-risk way to see how I work.
01 — Growth Audit · £1,250
A clear picture of where your growth is leaking, and a 90-day plan to fix it. A fixed-price review of your email, subscription or partnership performance, with a written report, a prioritised 90-day action plan and a 60-minute walkthrough. If you continue with monthly support, your audit fee comes off your first month: £1,250 off Retention & Growth or Growth Partner, or your first month of Email Essentials is covered.
Best for: brands that know they could be doing better but aren't sure where to start. Book your Growth Audit →
02 — Welcome Flow Build · £1,200
Turn new subscribers into first-time buyers. Strategy and flow mapping, 4–6 emails written and built in Klaviyo or Mailchimp, launch, and a 30-day performance review.
Best for: brands growing a list without a welcome series that sells, or with one that hasn't been touched in years. Start your Welcome Flow Build →
03 — Monthly Newsletter · £400/month
One expertly written newsletter a month, done for you. Planned around your calendar, launches and bestsellers, then written, built and sent, with a short report and one recommendation for next month.
Best for: smaller brands that want to stay in customers' inboxes without the monthly scramble. Three-month minimum. Get started →
Monthly support
Your email marketing and more, run by someone who's been doing it for years, without a full-time hire. Every tier includes direct access to me, not a junior account team, and I'll train your team to take more on when you (and they) are ready.
04 — Email Essentials · £850/month
2 emails, monthly check-in, up to 2 hours hands-on support.
Best for: brands that need two great emails a month and a greater depth of marketing experience in their team.
05 — Retention & Growth · £1,250/month
2 emails, strategy call and plan, one flow refreshed every six months, report, and monthly catch-up.
Best for: growing brands that want email to become a reliable revenue channel.
06 — Growth Partner · £1,750/month
3 emails, strategy half-day each month included, partnerships strategy and review, report, and quarterly review together.
Best for: established brands ready to win new customers through brand partnerships, with a senior hand shaping the approach.
Strategy days
Board-level food-and-drink thinking, when you need it, for as long as you need it. Pressure-test a new idea, shape a subscription or product concept, or untangle a growth problem with someone who has spent more than 20 years in food and drink e-commerce.
07 — Consultant Director · £400 per half day · £750 per full day
Booked as a half- or full-day each month, with a three-month minimum, on its own or alongside any monthly support tier. Travel is added at cost for in-person sessions.
Best for: founders and leadership teams facing a big decision, a launch, investment or a change of direction.
Partnership marketing
New customers from brands that already reach them and that those customers trust. I used this model to recruit 800,000 customers for two wine businesses, and since then I've helped more than 25 other brands win new customers through partnerships. The introductions only cost you when they work.
08 — Partnership Readiness Project · £1,500
A fixed-price project that gets you ready to work with partner brands. Can be skipped if you are on the Growth Partner monthly plan.
09 — Partner Introductions. Results only
There's no fee for setting up each partnership. Instead, I'm paid a fee for every customer a partner brings you, agreed with you during the project and based on what a customer is worth to your business.
How it works
Prices exclude VAT.
Monthly support, the Monthly Newsletter and Consultant Director days: three-month minimum, then rolling month to month with 30 days' notice.
Your first month is paid online; later months are invoiced.
Need more than two or three emails a month, or something that doesn't fit a tier? I'll put together a custom quote.
Not sure which fits?
Most brands start with a Growth Audit or a quick call. Tell me where you are and what's not working, and I'll recommend the simplest option, even if that's a single project. Book a call →