FOOD & DRINK MARKETING SPECIALIST

More customers. Longer relationships. Growth that lasts.

I help food and drink brands win customers, keep them buying and build subscription revenue, drawing on 20+ years of doing it at Virgin Wines, Naked Wines and beyond.

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Co-founder of Naked Wines: 500,000 customers in 4 years · 5 years growing Virgin Wines · Partnerships programmes for 25+ clients, including Beer52, Gousto, Hotel Chocolat, Laithwaite's and Charles Tyrwhitt.

Most food and drink brands don't need more marketing. They need the right marketing: a steady flow of new customers, emails that people open and buy from, and a reason for customers to come back every month.

That's what I've spent my career building, on the operator side, with real targets and real P&Ls. HOPKINS–LEFEVRE® brings that experience to ambitious brands and retailers who want to grow online without guesswork.

Who I work with

  • Wine — wine clubs, merchants, importers and vineyards selling direct

  • Beer — craft and independent breweries, beer clubs and subscription boxes

  • Spirits — whisky brands, independent bottlers, gin, rum and craft distillers, including growers turning their own crops into whisky, gin or beer

  • Coffee — speciality roasters and coffee subscriptions

  • Food and drink retailers — online retailers and mail-order brands that live or die by customer lifetime value

What I do

Email & CRM

Klaviyo and Mailchimp strategy, automated flows and campaigns that turn a list into repeat revenue.

Subscriptions & Clubs

Design, launch and fix subscription models that customers stay in, from pricing to churn.

Partnership Marketing

Brand-to-brand partnerships that recruit new customers at a fraction of the cost of paid ads.

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Why brands choose HOPKINS–LEFEVRE®

  • I've done the job, not just advised on it — customer acquisition and retention at scale, inside fast-growing drinks businesses

  • I know the category — wine, beer, spirits and coffee, from the club model to the Aldi shelf

  • Partnerships are my edge — a network and playbook built across 25+ consumer brands

  • Certified in your stack — Klaviyo, Mailchimp, Shopify, Recharge and Reviews.io partner

  • Senior, hands-on, direct — you work with me, not a junior account team

Want more customers who stay longer?

Let's talk →